Fashion marketing has evolved from billboards and TV ads to online influencer marketing. When it comes to shopping decisions, influencers play a crucial role. They help the young generation lead the fashion trend. The popular social media platform Instagram is pushing brands to advertise their products on its platform. It offers them unique business propositions like the ‘shop the look’ option by a simple tap on the photo. Also, influencers help brands by promoting products and getting them to sell directly on Instagram. The statistics on the fashion industry show a growth thanks to the internet helping spread the ...Read more
