The last few months have seen the pandemic alter the way businesses engaged with their customers. With the disastrous effects of the pandemic on physical brick and mortar stores being the case study of many reports, Ecommerce platforms saw a major boom during the pandemic.
Everything from food platforms to groceries, retail and pet products saw new entrants making it big in a relatively small time period. The Ecommerce industry too experienced a lot of changes. One of the most important them all was the advent of contactless delivery. Ecommerce businesses started looking for delivery service companies that could help them.
In this resource guide, we are going to speak with leading delivery experts from a Los Angeles courier service. Specifically, we are going to focus on the following important aspects-
- What is Contactless Delivery?
- Benefits of Contactless Delivery for a Business
- Challenges to Contactless Delivery that need to be overcome
- The Final Takeaway
If you are an Ecommerce business that is looking to explore contactless delivery, this article will help guide you in the right direction.
What is Contactless Delivery: Meaning and Definition
The need for contactless delivery arose as a response to limited human and physical interactions because of the pandemic. With a lot of us being worried about contracting the deadly virus, it was but natural that people were panicking about interacting with others.
As the name suggests contactless delivery is a process where the delivery agents/executives/drivers leave the package outside the door of the customer. If you stay in an apartment, this would involve leaving your package with the guard or attendant.
Contactless delivery has been referred to by other names as well. Some call it ‘No-Contact Delivery’, or ‘Contact-Free Delivery’. No matter what goods were delivered, contactless delivery implied no physical interaction between the customers and the delivery executive.
With more and more people looking to avoid the outdoors and working remotely, this form of delivery picked up a lot of steam. Customers were specifically ticking the boxes (if available) for contactless delivery to stay safe from falling victim to the pandemic.
Benefits of Contactless Delivery for Business Organizations
There is a reason that contactless delivery has become the preferred way of receiving goods from online platforms. In this section, we are going to focus on some of the major benefits of contactless delivery for business organizations.
Addressing the Needs of the Customers-
The pandemic altered the way customers interacted with a brand. From doing online research to engaging in search and discovery on social media, everything changed in the pandemic. Customers wanted to feel safe and secure. This was a pressing need. Businesses that realized this and opted for contactless delivery overnight became popular with their customers. This is a perfect example of evolving your business operations according to the needs of customers.
Bringing Sustainability and Flexibility in Operations-
Online platforms and businesses recognize that they exist in a very competitive landscape. They need to keep evolving to be sustainable. Platforms that were able to implement contactless delivery saw sales and revenues through the pandemic. This allowed them to become sustainable and not suffer from the adverse economic effects of the pandemic. It also showed whether they were flexible and agile enough to the changing needs of the times we live in.
Boosting the Image of the Brand in front of the Customers-
There is no doubt that the pandemic has made us a lot more humane. We have gone out of our way to ensure that people are not affected economically or socially. Many customers like a brand that cares as much for its own employees as it does for generating revenues and profits. Contactless delivery was important in helping protect the delivery executives as well. Oftentimes, they were delivering goods to houses of customers that were infected with the virus.
Improved Digital Payments and Limited Cash Transactions-
If you are not going to meet and greet the delivery executive physically, you will not be able to give cash payments for your order. In other words, contactless delivery played both a direct as well as an indirect role in boosting digital and online payments. Handling too much cash is never a good thing for any online business. Multiple things can go wrong. Digital payments improved the cash flow and checked corruption practices in the business ecosystem.
- Limited the Spread of the Virus and Mortality Rates-
With a death toll in the millions, there is no denying the fact that the COVID-19 Pandemic was the single biggest challenge in the history of the human race. Contactless delivery played a major role in limiting human interaction, contact, and physical proximity. All these were recommended by the CDC and WHO as ways and means of limiting the spread of the virus and curbing mortality rates. Who knows how many lives were saved because of this process?
Challenges of Implementing Contactless Delivery
Just like any other business process and operation, formulating and implementing contactless delivery is not as easy as it looks. It requires changes at the software level, training of delivery executives, and following certain protocols.
For the convenience of our readers, let us list down the list of challenges-
- Firstly, business organizations started looking for delivery partners that had the capability of implementing contactless delivery. Not all delivery service companies were equipped to seamlessly execute this overnight.
- Secondly, contactless delivery involved training the delivery executives about how they should be placing packages. Where they have to put them so that they do not get stolen was a major concern for delivery businesses.
- Thirdly, contactless delivery necessitated businesses to make changes and alterations to their software infrastructure. They had to get on board good payment processors for digital payments, create checkboxes in their app and website, and so on.
- Fourthly, there were problem areas like providing information about the health status of the delivery personnel to the customers. This involved spelling out whether they are vaccinated or not and the kind of temperature they currently have.
- Lastly, many businesses needed to make the customers understand how contactless delivery worked. This included saying why it was in the customer’s own interests. Brands did this by creating videos that were shared on websites and social profiles.
The Final Takeaway
Even though Ecommerce as a business model is relatively new, the ecosystem has been leading the charge as far as tech innovations are concerned. The model itself has been lauded for being agile, flexible, and aggressive when it comes to adapting to changing needs of the times.
Contactless delivery has not been credited in the way it should have been. Yet, businesses that saw millions of customers registering for the same know how it has helped them sustain themselves safely and securely.
As a customer, have you opted for contactless delivery in your Ecommerce purchases? Do let us know and share your experiences in the comments section below. We would love to hear from you.