If you post a search for “eCommerce SEO,” you’re almost as quickly going to run into a bunch of advertisements for eCommerce SEO agencies and digital marketing companies promising to grow your business and bring you new leads and customers.
You might be wondering why there’s so much tied up in the visibility of the agencies that support the practice, but there’s a good reason for it. There are so many because there is demand for them – the value they provide their partners cannot be underestimated.
- Don’t throw good money after bad.
If you try to tackle an eCommerce SEO campaign on your own for your online business, you’re quickly going to get overwhelmed by all of the different factors that go into optimization. This will quickly become a matter of inefficiency. Without experience, it’s almost impossible to know which investments in optimization are worthwhile and which aren’t. That comes with the territory, and eCommerce SEO agencies know firsthand where to invest resources, which keywords to pursue, and equally importantly, where to abstain.
- eCommerce SEO agencies have experience.
There is, of course, also the value of experience that accompanies the abilities of an eCommerce SEO agency. These companies literally devote themselves to optimizing eCommerce websites so that those online stores can rank more effectively, increasing brand awareness and bringing in more organic traffic while boosting conversion rates. In some instances, it’s all they do, so it shouldn’t be surprising if they know how to manage it.
- There are too many ranking signals for online business administrators to tackle without help.
The thing about eCommerce SEO is that there is just so much that goes into it. It’s not just building links, removing duplicate content, publishing optimized blogs, or improving site speed. It is all these and nearly countless other things. If you want to see real improvement for your website, you need to delicately balance all of these different factors for your eCommerce site. You need to engage in on-page optimization for all of the pages on your site, avoiding keyword stuffing and positively affecting user experience.
You must arrange a logical site architecture. You need to build a comprehensive internal link structure and build backlinks. You have to optimize product descriptions, add alt text, remove broken links, optimize metadata, and so much more. Google accounts for more than 200 ranking signals, and eCommerce SEO agencies are well versed in tackling all of these; are you?
- The best solution for sustainable, long term growth.
Make no mistake about it, search engine optimization is the best way to generate sustainable, long term organic traffic for your eCommerce business. Yes, the up front investment might be high, but as your website builds authority and continues to rank ever more effectively in Google searches for key search terms, the effects will compound over time. It does require patience, but with the help of eCommerce SEO experts, you can get there.
- It’s not just about eCommerce SEO!
Finally, eCommerce SEO agencies rarely offer only one digital marketing service, instead offering a full suite of services including eCommerce PPC, social media management, email and content marketing services and more. These efforts all work together to increase brand awareness, engage and interest customers, build relationships, extract higher customer lifetime value and more. A skilled agency partner can help you reap these rewards much more efficiently that you’d be able to on your own.
There is, of course, also the value of experience that accompanies the abilities of an eCommerce SEO agency. These companies literally devote themselves to optimizing eCommerce websites so that those online stores can rank more effectively, increasing brand awareness and bringing in more organic traffic while boosting conversion rates. In some instances, it’s all they do, so it shouldn’t be surprising if they know how to manage it.
You might be wondering why there’s so much tied up in the visibility of the agencies that support the practice, but there’s a good reason for it. There are so many because there is demand for them – the value they provide their partners cannot be underestimated.
The question then becomes one of which partner’s help to accept. Turn to 1Digital Agency, a strategic partner in the field and one with many years of experience developing and delivering comprehensive, custom SEO strategies for clients in all industries. Visit their website today to learn more at 1DigitalAgency.com, or contact them at 888-982-8269.