When it comes to digital marketing, there is a common misconception that brands work with. They feel that as soon as they hire a digital marketing agency, their job is done. That is not the case. Success in digital marketing cannot be guaranteed unless the brands themselves are willing to look into processes, structures, and skills. Even if you get the best agency on board, you cannot afford to not be interested in the outcome of ROIs from strategies. The question then is how do you ensure that what is happening is taking place in the best possible manner? ...Read more

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