Generating leads is one of our priorities as marketers. We are on average 67%, according to Sage Frog Marketing Group, to say that it is even our number one priority! Nothing better, from this perspective, than forms to turn an anonymous visitor into a lead. Contact, demo request, download. These are key elements of our inbound marketing strategy. Filling out a form, however, is a particularly delicate time: the more information we ask our visitors, the less interested they will be in providing it to us. To reduce these obstacles, we must transform this moment with forms designed for them, ...Read more
